Assignment 2 VAC 3: AGENDA SETTING
Assignment 4 Question and answer
1. Define Public Relations (PR) and explain its primary focus.? A:Definition of Public Relations (PR): Public Relations (PR) is the strategic communication process that builds and maintains a positive relationship between an organization and its public. It involves managing the spread of information to shape public perception and enhance the organization’s reputation. Primary Focus of PR:) 1). Managing Public Perception – Influencing how the public views the organization. 2). Media Relations – Engaging with journalists and media outlets to secure positive coverage. 3). Crisis Communication – Handling negative events or publicity to protect the ...
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